What happens when we give collaboration a chance

More connected than ever?

We live in a hyper-connected world. There are apps today that help solve problems you didn’t even know you had and enough social media networks to keep you busy all day.

But are we missing out on real, human relationships?

Collaboration over competition

Collaboration over competition

We’ve been brought up with Darwinian ideas that only the fittest survive – it’s ‘each man (or woman!) for themselves.’

But the truth is, even at a very basic level, the vast majority of businesses are part of a much bigger value network made up of various providers, manufacturers, logistics businesses, distributors, retailers as well as the customers themselves.

The ability to communicate, collaborate and connect with others is fundamental to any single business’ success.

So… why is it so easy to forget this?

Like with most of our problems in life, it all boils down to the f-word.


We fear we’ll give our secret sauce away.

We fear we’ll be screwed over.

We fear we’ll be outdone.

We fear we’ll be turned down.

What if we… put a pin in that fear?

Of course: fear is only here to protect us. And many of these fears we have are totally rational. Business can be ‘cut throat’… but if we throw the baby out with the bathwater, we throw out any possibility for magic.

The kind of magic that happens when two friends get together over coffee and the conversation turns to fantasy and grows bigger and bigger until one day, those same two friends are putting on an event that is bigger, far bigger than either of them could have even dreamt up alone.

What happens when we give collaboration a chance…

This is exactly what happened when I, self-confessed hardcore introvert and solopreneur, met with Thea Anderson – coach to bold souled wonder women from all around the world.

That chat over tea (for Thea) and coffee (for Cat) led to Wildfire Women, a weekend of talks, performances, interviews and above all – collaboration – taking place in Brighton this September.

Again, magic like this only manifests when two or more minds get together. Of course, all the speakers and performers as well as their audiences and attendees are what will really make this weekend something special.

The cost of collaboration

No, creating an event like this out of thin air (and caffeine) isn’t easy. But is it worth it? Absolutely.

This is where the internet really IS helping us to connect; with sites like Eventbrite mean that selling and distributing tickets – actually getting people to come – is easier than ever.

Top tip: if you’re a nonprofit organisation, Eventbrite gives you a nice discount on seller fees – worth getting in touch with them to see if you qualify.


More info + tickets for Wildfire Women 2017 >>



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